Linda Appel Lipsius
Co-Founder & CEO
Teatulia 100% Organic Single Garden Teas
Teatulia Organic Teas Launches New Line of Mouthwatering, Organic Iced Teas
Award-winning Teatulia Organic Teas, announced today the launch of their 100% organic, fresh-brewed iced tea line.
Teatulia’s line of organic, fresh-brewed iced teas includes Pomegranate Green, Signature Black, Tulsi Infusion, Ginger Green, and the award winning Hibiscus Berry. The North American Tea Championship awarded Teatulia Organic Teas the first place honor for Hibiscus Berry in the herbal iced tea category in 2013.
Developed to meet consumer demand for a delicious and organic iced beverage option just in time for the spring and summer season, these new iced teas are guaranteed to quench thirsts and feed appetites worldwide for consumers hoping to make sustainable and organic dining choices.
Teatulia’s new line of fresh-brewed, organic iced teas, sourced directly from their garden and other like-minded gardens, addresses key industry trends and consumer demands. NPD Crest, a market research and advisory firm, reported that in 2012, the iced tea category grew faster than soft drinks. With several tea awards under their belt and a reputation for producing top-quality teas, Teatulia Organic Teas’ iced teas will help operators increase profits while providing consumers with a diverse drink menu.
Teatulia Organic Teas are sourced directly from their own garden in Northern Bangladesh and other like-minded gardens, with no long-term warehouse storage and no waiting around to be put into the right blend by a third party. The results are exquisite, clean and smooth teas that support education, business and health initiatives and demonstrate a thorough commitment to sustainability. Started in 2000 to give back to the local community, the Teatulia Gardens were established as an enterprise that would give the most people a living wage while protecting and strengthening the environment. The KS Foundation has established revolutionary education, health and cattle-lending programs for the people working in the garden and surrounding areas. All sales of Teatulia Organic Teas contribute to this mission, helping to better the lives of men, women and children in our community while rebuilding the local ecosystem. In 2013, Teatulia received B Corporation certification, ensuring that they will always consider the impact of their decisions not only on their shareholders, but also on the community, the environment, workers, suppliers, and consumers. For more information about Teatulia Organic Teas, please visit www.teatulia.com.
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Linda Appel Lipsius
A Denver native, Linda Appel Lipsius is a tea purist. Introduced to Teatulia by her good friend and business partner, Bangladesh native Anis Ahmed, Linda has learned to love and cherish everything about this ancient beverage. A natural for the tea business, Linda lived in Ireland and England and traveled throughout Asia where she learned how central tea is to so many cultures around the world. Now her mission is to educate the American consumer about the benefits of high quality, sustainably-grown tea.
Lipsius began introducing Teatulia’s single-garden teas to the United States in 2006. Before her career in tea, Linda was a Vice President of Denver-based Orange Glo International where she launched leading brands OxiClean, Kaboom, Orange Glo and Orange Clean in the US, Europe and Asia. Prior to Orange Glo, she directed marketing campaigns for Roche Laboratories at Young & Rubicam. Linda earned her BA from Columbia University and MBA from New York University. A two time featured speaker at the World Tea Expo on the topic of sustainable tea gardens, Linda is an avid runner, yogi and tennis player.